By using Design Thinking method and tools provided by Ideo.org and +Acumen out task was to design solution for the problem: How Might We Enable More Young People to Become Social Entrepreneurs?
- Joanna Tulińska-Ładomirska
- Marta Damasiewicz
It was necessary to analyze the existing data at first. The purpose of this research was to find the answer to some of the very important factors:
- how many non-governmental organizations are in the region,
- what do they do,
- in what way they have developed over time,
- what was their impact on the local community.
In the scope of this process, besides the basic analysis of data found on the Internet, we‘ve interviewed the founders of these organizations. We wanted to measure, how did the implemented solutions work for youth in the field of volunteering, in comparison with other European countries.
In this case, the main focus was pointed on secondary school students and their perspective on volunteering and social entrepreneurship. Nevertheless, primary school youth also took part in conducted workshops about social activities, while we’ve focused our empathize on their motivations and problems.
The interviews with social activists gave us the possibility to access lots of necessary information, like government grants/programs and encountered finance difficulties. The most interesting part without a doubt was the qualitative knowledge embedded in their stories yet experiencing the joy of what they do.
People who really believe in their ideas;
Having a sense of mission, solving a social problem and truly fulfilling other people’s needs;
Huge work overload;
Lack of financial rewards;
Very little of institutional help;
An outdated image of their sector;
Unfriendly legal and financial terms & conditions;
Define areas to change:
After analyzing all problems we define four main problems:
- Unfavourable sector’s image;
- Inimical financial and legal conditions;
- Lack of quality entrepreneurial education for children and youth;
- Problems with leadership and managing team;
Ideation: “How might we” questions.