The only we got at the beginning was “Yes, no, maybe….”
Define, resolve problem and design solution trough Design Thinking process.
Time: 48 hours
Using brainstorming methods like 6-3-5 brainwritting , The Association Pyramid or 5 x WHY, we’ve finally ended up with two topics for further development.
1. Sharoo – space for renting and lending items
2. Sale directing – network associating people interested in buying specific products at an attractive price.
Project’s initial insight referred to broad thinking about process and people’s behaviours, linked to borrowing and lending items. We deceided to ask people about it. The results of our research have shown, that it appeared to be quite problematic for people. The respondents felt uncomfortable with lending their things, mainly being concern about possible damage.
Initially, we wanted to focus on the real people needs by changing our thinking pattern. Eventually, we’ve decided to design a space where people can deliver items, and replace them with something they currently are in need for. This service model delivers an opportunity for our customers, to easily exchange products. Our inspiration came out from charity shops concept, plus we’ve added more bartering-like process on the top of it.
To get a better understanding of our users, we’ve created a persona named Agnieszka. Based on a survey, that was conducted on the first day of our process, we’ve found out the best-matched target market. From 10 interviews that have been collected, results presented did not reach far from our expectations. The participants have pointed out that our proposed values would suit the needs of well educated, middle-class mothers, socially and environmentally conscious, a person that puts a high emphasis on education and frugal lifestyle.
Generally speaking, an Experience Journey Map is a tool that makes the design team more aware of users’ emotions. Our goal was to put the project’s participants in the shoes of conscious spenders, sustainability aware consumers.
By using Value Proposition Canvas we got a much better view of our user’s problems and needs. It helped us a lot to define the main value of this service, focused on eco-friendly values, minimalism, frugality and community support.
Prototyping & Testing:
By using art’s and crafts materials we have built a scaled prototype to visualise our business model. App’s wireframes were sketched and tested in the Marvel app. https://marvelapp.com/3a18idj
The last stage was to make a one-minute promo movie, introducing the whole proces in the form of an animated storyboard.
Wrocław Service Jam was my first attempt with whole design thinking process. First of all, it was a great fun and it shoud be like that. I am aware of the superficiality of the research. The lesson I’ve learned is that, the more mistakes you do at the beginning of the process the less fitted service you design.